As a mother of two beautiful children, Kelly understands the needs of mums and mums to be. She regularly engages with the very women who will benefit from her products both though her charity work, social media and her extensive network of mums. 

Being a trained hairdresser herself, but also the long term partner of prominent hairstylist Nicky Clarke OBE, almost pales in comparison to her first-hand experience with pregnancy and how it affects ones hair.