They are published authors (Clean Beauty published by Penguin in 2017), ambassadors for Virgin Start Up, and have successfully taken the business through 3 cycles of equity funding, with investors including UK based Unilever Ventures and international Point King Capital.

BYBI is a vegan skincare brand who develop products that impact skin not planet. Distributed through bybi.com as well as Boots, Sephora and ASOS, they create natural skincare products using high quality ingredients and climate conscious ingredients, packaging and manufacturing processes.